Translating behavioural insights into an airport wayfinding strategy
Stansted Airport
We led the behavioural research and design concept development for Stansted Airport. Our research was used to create a new strategy for airport wayfinding that moved away from the standard approach to signage design.
The Challenge
Stansted Airport wants to develop a more distinctive brand and provide a higher quality experience for passengers. The brief was to develop a wayfinding strategy that was different to other airports and met the unique challenges of Stansted.
The Solution
We led the behavioural research at the airport which identified how the different parts of the airport needed visually joining together with the wayfinding products to give a sense of flow. It also identified different passenger behaviours which could be met by the products. New concepts for wayfinding and signage were developed that integrated navigation, functional areas such as seating and also advertising opportunities for revenue generation.
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