Our Thinking

What 2025 taught us about experience, and why it matters for 2026

Human-Centred Secure-by-Design: Building Resilience in Rail and Aviation

Breaking silos: how an interdisciplinary design blend transforms complex projects

Mima Moments, Natasha Davies, Principal Accessibility & Inclusive Design Consultant

Designing airports for neurodiversity: why lived experience must shape the future of travel

Mima Moments, Experience Design Team

Why control rooms don’t always run as efficiently as they should

Does today’s travel experience meet passengers’ needs?

Designing with direction: integrating wayfinding into architectural thinking

The RIBA Inclusive Design Overlay - A How to for Architects

Mima Moments, Fran Podmore, Head of Human Factors

10 accessibility principles every live event should champion

Mima Moments, Divya Charlie, Service Designer

Celebrating one year of B Corp Certification

Mima Moments - Dan Lane, Acting Head of Wayfinding

Cities Climate Action Summit 2025

How to get every visitor to spend £1 more and grow numbers with customer experience design

Understanding user expectations and needs

Mima Moments - Mel Barber, Accessibility and Inclusive Design Consultant

Building a more inclusive and sustainable fashion industry for everyone

Mima Moments - Alice Kennedy, Principal Service Designer

The fallacy of “invisible” wayfinding

Top 10 tips for inclusive and accessible school museum visits

Safe cities start with people: building a sense of belonging through design

Museum Tech 2025 - How Digital is Revealing Museum’s Hidden Stories

The future of accessible air travel: innovations that will change the industry

Automation vs. human oversight: the human factor in rail

How expectations shape our experiences

The business case for experience design

Designing a future of inclusive destinations

How to make exhibitions more accessible and inclusive

Creating positive social impact in business

Inclusive, Sustainable, Planetary, Systemic: The Path of Service Design in 2023 and 2024

Mima marks a milestone in its journey by announcing an all-female leadership team

The 7-Point plan for navigating the path to inclusive wayfinding design

Can environmental sustainability in urban spaces be achieved without compromising accessibility?

Great British Railways: the Mima blueprint for customer-oriented success

Mima is now a Certified B Corporation

How to increase repeat visitors to your museum, exhibit or event

Getting your visitor off the beaten track

Passenger Terminal Expo: Missing the Mark on Real Passenger Experience?

Navigating Turbulence: Climate Change’s Impact of Increasing Delays

Exploring How Service Design Can Support Organisations in Addressing the Needs of Employees Experiencing Menopause

Safeguarding Critical Infrastructure – Integrating Human Factors in Cyber-Security

Experience design: a blueprint for a successful stadium development

Transformative Steps: VisitEngland's Accessible and Inclusive Tourism Toolkit for Businesses

Navigating the Future: Sustainable Wayfinding as a Catalyst for Change

Experience Masterplanning - what is it, why is it so important and why is it being so overlooked?

Unpacking the Skies

Breaking Barriers: Air Mobility and EVTOL for an Inclusive Sky

Reflections from the Healthy City Design Conference

Airports shouldn't be distracted by Bleisure

The 6 Key Lessons Smart Hospitals Cannot Afford to Ignore

Mima and Ravensbourne: Shaping the Future of Design Together

Enhancing the Airport Experience: The Power of Human Factors in Design

Human Factors Support in Railway Systems: Enhancing Safety, Efficiency, and User Experience

Closing of Railway Station Ticket Offices - a customer-centric approach

Roadblocks & Unparalleled Opportunity: The Challenges of Working in the Middle East

The Unspoken Challenge: Passenger Experience & When Things Go Wrong

Wayfinding - Modelling an Exciting Future

EV Charging: is V2G a game changer? Not without the consumer

Aviation Reset: The Operations Opportunity Part 2

Aviation Reset: The Operations Opportunity Part 1

EV Charging: it’s not about the Journey, it’s about the Destination

How to bring lived experience into your design projects

Social Access & The Culture and Heritage Sector: The Difference Between a Good & a Great Experience

Welcome to Mima

How to improve urgent referrals?

Bringing Inclusivity to Consumer Healthcare

Real Innovation Now Lies in the Most Unexpected Place

Urgent & Collaborative Change the Only Solution for the EV Revolution 

Empathy & the Domino Effect: Inclusive  & Accessible Change in the Aviation & Transport Industries