People

Design that connects us

Our value is in our people. Our work is driven by the expertise and personalities of our diverse team.

Why / Our People

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Photo of Kay Anderson

Kay Anderson
Finance Manager

Kay has over 20 years of experience in Accounts & Finance ranging across a variety of industries including Television, Cosmetics, Property Investment, Recruitment and Software Development. She enjoys credit control and cash flow management and in particular maintaining strong relationships with our clients and suppliers.

Photo of Chris Avis

Chris Avis
Principal Human Factors Consultant

Chris is a Chartered Ergonomist with a varied level of experience across several industries including Transport, Nuclear and Defence. He has a strong focus on Anthropometry, Human Modelling, Human Machine Interface, Human Computer Interaction and User Centred Design. To Chris, the User’s needs are key to successful design.

Photo of Louis Bailey

Louis Bailey
Middleweight Wayfinding Designer

A graduate of University of West London with a Bachelors degree in Graphic Design, Louis has a passion for typography and information design and is always working to develop his skillset.

Photo of Lisa Baker

Lisa Baker
Principal Human Factors Consultant

Lisa is a Chartered Ergonomist with over 10 years of experience across various industries, including: Medical, Transport and Consumer. Lisa specialises in bridging human factors and design research to create innovative and inclusive products and services, grounded in evidence.

Photo of Oliver Bennett-Coles

Oliver Bennett-Coles
Head of Marketing

Oliver has over 15 years worth of global marketing experience, managing marketing and new business teams in advertising, media, brand strategy and fast-growth software companies.

Photo of Darren Clarke

Darren Clarke
Senior Wayfinding Designer

Darren has over 12 years of experience working on a broad range of environments including retail, transport, education and the arts sectors. He graduated in Graphic Design from London Metropolitan University and has since specialised in applying information graphics to the built environment.

Photo of Hollie Collins

Hollie Collins
Wayfinding Designer

Hollie is a graduate of Brunel University with a BSc in Product Design. She has experience in brand and retail wayfinding, and is passionate about understanding the user’s experience.

Photo of Martin Freer

Martin Freer
Head of Human Factors

With 30 years of experience in transport, digital human modelling and control systems, Martin is a Mima Director and is Head of Human Factors. He runs our team answering complex human-related problems for our clients.

Photo of Chris Girling

Chris Girling
Head of Wayfinding

A Director at Mima, for over 10 years Chris has delivered a diverse range of large-scale multilingual wayfinding systems for a number of high-profile international clients. Key sectors have covered rail, aviation, stadia and education. Project highlights include a large Metro system in the Middle East, the London 2012 Games and the University of York.

Photo of Matt Godbold

Matt Godbold
Senior Human Factors Consultant

With over 3 years of experience and a BSc in Ergonomics (Human Factors) from Loughborough University, Matt has a passion for understanding the human element in every instance and enjoys the challenge of applying this knowledge to new designs. Matt has strong experience in the automotive and furniture design sectors.

Photo of Nicola Hayden-Smith

Nicola Hayden-Smith
Principal Human Factors Consultant

Nikki is an ergonomist with seven years of experience providing consultancy to safety critical industries, especially rail. She has worked on projects such as Thameslink and Crossrail. Previous work includes workload and workspace assessments, training needs analyses and system design.

Photo of Karen Jackson

Karen Jackson
Senior Human Factors Consultant

Karen is an experienced Human Factors Consultant who has provided consults across multiple domains and environments, including rail, road & air transportation; medical; and security. She applies her wide experience of multiple HF methods to real world problems to deliver efficient, effective human-centred solutions.

Photo of Laura Jones

Laura Jones
Senior Human Factors Consultant

Graduate of Loughborough University in MSc Ergonomics (Human Factors) with a background in Psychology. Laura has experience working in healthcare ergonomics and within Mima has been involved in multiple projects including control room design and rail, leading testing and analysis.

Photo of Lesley Kendall

Lesley Kendall
Studio Manager

Lesley spent the majority of her working life in IT in the banking and retail sector, but then switched to accounts. Previously managing royalties for a graphics licensing company, she now assists Kay with the company accounts and fulfills the administrative requirements of Mima.

Photo of Ciara Little

Ciara Little
Design Researcher

With an MDes from Sheffield Hallam University, Ciara received an international design award for her evidence-led approach to design. Passionate about human-centred and accessible design, Ciara has 7 years of experience delivering behavioural design solutions to create inclusive environments, services, and experiences for all.

Photo of Wayne Marques Butler

Wayne Marques Butler
Business Development Manager

Having studied Business & Marketing and a career in recruitment from 2000, from Junior Consultant Wayne worked his way up to Account Manager working with both UK and International clients. Wayne joined Mima in July 2009 and has been at the heart of New Business Development ever since.

Photo of Phil Nutley

Phil Nutley
Head of Experience Design

Phil is an innovator & experienced lead creative, combining his skills & passion for using design methods, tools & practice based learning across a range of disciplines and sectors. He leads global innovation projects from immersive technology to human-centred design services.

Photo of Adam Parkes

Adam Parkes
Principal Human Factors Consultant

Adam has extensive experience providing user centered design insight to complex and challenging design programmes in airports, transport hubs and public buildings. Adam gets to the heart of the user experience and understands how the design can meet their needs to be effective, efficient and inherently intuitive.

Photo of Francesca Podmore

Francesca Podmore
Principal Human Factors Consultant

Fran is an experienced human factors engineer with a portfolio of projects across rail, aviation, energy and government sectors. She has led a number of major projects including our work on the command centre for the ITER fusion reactor. She brings experience across a range of human factors methods including UX design, risk assessment and user trials organisation.

Photo of Paul Reynolds

Paul Reynolds
Principal Industrial Designer

Paul has a broad range of experience in engaging end users in the design of complex workplaces. He recently delivered control room design work to Banedanmark for a major project in Copenhagen, and interior design advice to CERN for their main design office in Geneva. Paul holds a BA (Hons) in Industrial Design and Technology.

Photo of Dr Suzanne Seaton

Dr Suzanne Seaton
Senior Human Factors Consultant

Having recently completed her PhD at Loughborough University, Suzanne has experience in medical, consumer products, spatial design, service design, risk communications & robotics. Suzanne has specific experience leading eye-tracking studies, & is interested in human factors in complex systems.

Photo of Rosie Smith

Rosie Smith
Senior Wayfinding Designer

Rosie brings over 10 years’ experience to the Mima Wayfinding team and has worked within a variety of sectors including the urban realm, transport, commercial and residential. Rosie’s expertise lies in developing wayfinding strategies for complex environments as well as producing graphic communications for the built environment.

Photo of Dr Eylem Thron

Dr Eylem Thron
Principal Human Factors Consultant

Eylem is a Chartered Ergonomist with a PhD in Engineering and MSc in Human Factors, who has over 10 years experience across aerospace, defence and rail. Her focus is on user-centred design and accessibility and has worked on such high-profile projects as Crossrail and Thameslink.

Photo of David Watts

David Watts
Managing Director

David is our Managing Director with over 20 years of practice as a Human Factors and design consultant. He has delivered projects across sectors including rail, O&G, airports, utilities and the emergency services. He has worked with clients such as Network Rail, Siemens, easyJet, WSP, National Express, TfL and HS2.

Photo of John Wood

John Wood
Associate Consultant

John was a co-founder of Mima in 1977 with the express purpose of offering practical, professional ergonomic services in conjunction with design. John grew the company from those early days into one of Europe’s leading ergonomics and design consultancies. John is a leading expert in control room design.

Photo of Emily Yates

Emily Yates
Principal Accessibility Consultant

Emily has worked on numerous accessibility initiatives for national and international organisations, including the Olympic and Paralympic Games in Rio de Janeiro and Heathrow Airport. Emily has also worked with the Council of Europe and sat on equality boards advising premier league football clubs.