Cookie policy

Design that connects us

We use cookies to ensure that we give you the best experience on our website.

Cookies are tiny files which are stored on your device (computer, smartphone, tablet and so forth) by websites that you visit. They are used to make websites work, to improve efficiency of websites, to improve the user’s experience and to provide usage information on websites. The information stored in one of our cookies does not directly identify you, but it can give you a more personalised and efficient web experience.

A printed journey map is laid out on a table showing different touchpoints in the visitor journey.
A printed journey map is laid out on a table showing different touchpoints in the visitor journey.

You can manage the cookies on your device when visiting the Mima website by clicking on the 'Manage Cookies' link in the footer. Please note that if you disable cookies, some services or website functionality may not be available. For further information, visit www.aboutcookies.org or https://www.allaboutcookies.org.

We use the following cookies:

  • Essential cookies: These are cookies that enable essential services and functionality, including service continuity and site security.

  • Performance & Analytics Cookies: These cookies allow us to measure how visitors use our website, which pages are popular, and what our traffic sources are. This helps us improve how our website works and make it easier for all visitors to find what they are looking for. The information is aggregated and anonymous and cannot be used to identify you. If you do not allow these cookies, we will be unable to use your visits to our website to help make improvements.

  • Functionality & Personalisation Cookies: These cookies help us personalise content and functionality for you, including selections for services made on previous visits. If you do not allow these cookies, some portions of our website may be less user-friendly and may require you to re-enter content or set preferences on each visit.

Here is a list of the main cookies we use and what they are used for:

  • Google Conversion Linker: Used to track conversions, such as a user coming from an ad.

  • Google Analytics: To send analytic data such as page views.

Essential cookies
Cookie Description Duration
mima_cookie_consent Used to store the user's cookie consent preferences. 1 year
mima-session Used to identify the user's browsing session. 2 hours
XSRF-TOKEN Used to secure both the user and our website against cross-site request forgery attacks. 2 hours
Third party cookies

When you play embedded Spotify content, Spotify may set cookies to enable playback and measure engagement. These cookies are controlled by Spotify and are subject to their privacy policy.

Cookie Description Duration
OptanonConsent Cookie set by OneTrust (Spotify embeds) to track cookie consent preferences and settings. 1 year
_rdt_uuid Unique user identifier used by Spotify for tracking and analytics 1 year
ki_r Tracks referral URL / origin for Spotify embed usage 1 year
ki_t Session identifier for embedded Spotify content 1 year
sp_adid Advertising identifier used by Spotify for analytics and personalsed ads 1 year
sp_landing Tracks the landing page for Spotify embed playback context 1 year
sp_m Stores the user’s market/region for Spotify embedded content 1 year
sp_t Tracks the user session for Spotify playback interactions 1 year