Customer Insight, Human Centered Design Agency in the UK

Services / Customer Insight

Customer Insight

We aim to equip our clients with a deep understanding of their target audiences, enabling them to make informed decisions and develop more effective strategies. By delving into the "why" behind customer behaviour, we uncover actionable insights that develop new ideas and innovation. We believe that a deep understanding of your customers is the foundation for successful design and delivering great customer experiences.

What we can do for you:

Insight

Qualitative research
Ethnographic research - observations, interviews, mystery shopping
Customer journey mapping
Persona/archetype development
Task analysis

Training & Engagement

Focus groups and customer workshops

The benefits we bring to you and why we're different:

Tangible insights into your customers answering those difficult “why” questions
Evidence to guide your decision-making
Graphical presentation of the customer journey to facilitate co-creation and ideation
Revealing the reality of how your customers think and behave

What challenges can we help you overcome?

Understanding your future or target audiences and the barriers you need to overcome to make them your customers.
What do your customers really want to deliver a great experience?
How can we use insight to develop new, innovative ideas for our customers?

Have you got a project that would benefit from customer insight? Get in touch today to discuss how we can help.

Highlight Case Study – Customer Insight

Connected Places Catapult

Connected Places Catapult commissioned Mima to perform a multi-faceted research project, studying the passenger interchange experience at Bristol Temple Meads train station.

The project explored passenger journeys when connecting with the Bristol Ferry, the Airport Flyer bus, and via train to areas in the North of Bristol. The purpose of the research was to understand pain points during the act of interchanging, and opportunities to improve and enhance the experience. The intent of the research output was to inspire, inform and provide user centred insights for future innovators to develop, and subsequently test their design interventions at the CPC Bristol Station Innovation Zone.