Services / UX & Digital Design

UX & Digital Design

Our UX work aims to enhance the overall user satisfaction with a product by improving its usability, accessibility, and interaction design. We partner with clients to understand their users, their needs, and behaviours to create seamless and enjoyable user experiences.

What we can do for you:

Insight

User research
User requirements analysis

Strategy

Information architecture - how to organise and structure content to make it intuitive and accessible

Design / Consultancy

Interaction design to offer a seamless experience
Usability testing

Training & Engagement

User testing

The benefits we bring to you and why we're different:

User-centered design: we prioritise the needs and experiences of end-users to create digital products that are not only functional but also delightful to use.
Data-driven decisions: our approach is grounded in thorough research and analysis, ensuring that design decisions are based on real user insights.
Collaborative process: we work closely with our clients and end users, involving them in every step of the design process to ensure alignment and satisfaction.
Holistic approach: from research to implementation and beyond, we offer a comprehensive suite of services that cover all aspects of UX design.
Prototyping and testing - we develop prototypes to test and refine different aspects of the experience and evaluate the impact on behaviour. We use tools such as VR to conduct usability testing and gather feedback to iterate and improve the design.
Continuous improvement: post-launch, we remain engaged to ensure the product continues to meet user needs and business goals.

What challenges can we help you overcome?

How to understand your users and avoid building products that won't get adopted or used
Ensuring users aren't excluded from being able to use the products
How to find the right problem and understand the role of technology in solving it
How to humanise the design and development of technological solutions creating technology that aligns with human needs, behaviours, and emotions

Looking for a combination of our services? We tailor every project with a blend to suit, get in touch with us to discuss.

Highlight Case Study – UX & Digital Design

Tellmi

Mima partnered with Tellmi to extend their existing digital peer and counsellor support platform that provides accessible early help to all children and young people aged 11 and above. Tellmi noticed that they had a high percentage of existing autistic users, and saw the way their platform, as an anonymous and pre-moderated safe digital space, supported those who struggle with social anxiety and in-person interactions. Tellmi wanted to extend their existing mental health support services to include solutions specifically designed for autistic young people, and was funded by Innovate UK to develop the concept.

Together, Mima and Tellmi conducted research to identify where their service could make a difference for both young people and NHS trusts. Our research revealed that providing support during the diagnostic waiting period represents a crucial intervention opportunity, not only to help young people manage their wellbeing during this challenging time but also to assist NHS Trusts in mitigating risks and reducing costs associated with extended waiting periods. This need is particularly significant in the UK, where 118,000 young people are currently on autism diagnosis waiting lists, with some unfortunately facing delays of up to four years. According to research from ACE (2024), deaths by suicide for children and young people who are waiting for an autism diagnosis are 21% higher than for those with an autism diagnosis. Undiagnosed young people with autistic traits often experience more significant mental health challenges than their diagnosed peers, emphasising the importance of waiting list support.

Throughout the project, Mima helped Tellmi structure their approach to gathering insights, developing their business case, identifying key features, and testing prototypes with potential buyers. Meanwhile, Tellmi led a parallel co-creation process with autistic young people, ensuring the service authentically reflected their experiences and met their requirements.