Equipping employees with skills to go beyond accessibility and embed a new mindset across corporate and operational functions
British Airways
Mima has been a brilliant organisation to work with. Emily’s expertise was evident from the very beginning. I truly valued the team’s approach - not only highly collaborative, but also demonstrating strong leadership and robust project management, which was incredibly reassuring.
They invested time in understanding BA’s culture and current landscape, enabling them to build on our existing accessibility efforts and knowledge. Their support helped us think differently, equipping colleagues with the skills to go beyond accessibility and embed a new mindset across corporate and operational functions. The feedback we’ve received from colleagues has been overwhelmingly positive.
Xavier Mascarell and his team set us an interesting challenge in 2024: how do we build awareness, empathy and a desire for transformational action in dedicated British Airways team members who might never see or interact with customers? So often, disability and wider protected characteristic awareness training is (rightly) focused on providing a front-facing welcome, using the correct language and terminology, and knowing what features and facilities may be at your disposal to ensure a safe, equitable and dignified experience or journey for all customers. Staff members who might be working more ‘back of house’ still absolutely need to build their knowledge and confidence in these areas, but with a training mechanism that may look a little different.
