Mima Moments, Experience Design Team

Whats a design initiative the team is particularly proud of, and why? What made it successful? 

Adam: For me, the Till the Coast is Clear project. This was a social impact project that we developed with the community interest company, about ocean plastic collection point behaviour change signage. They are a Devon based charity and we used behaviour change and information design to pull together different skill sets from across Mima to help engage the public to clean up the beaches and protect the marine life down there.

For me it showed that we could use our skill sets to have a real world impact to help the environment and help people.

Paul: Mine would be Design to Deliver. We were helping SMEs who were trying to make a positive difference to nature. It was really collaborative in the way the project was set up as well as everybody's attitudes from all the different organisations. They were all really focused on that big goal and you could tell that everyone was putting in that extra bit of effort into how we work together across different teams.

Adam: There was a lot of energy in that workshop.

Lisa: I loved how all the different design consultancies collaborated so seamlessly and were eager to learn from one another. There was no sense of competition, which was lovely. We shared a collective goal, to support our SMEs in translating their space-enabled data into trusted, actionable insights that drive responsible behaviours towards nature.

Adam: And everyone was pulling in the same direction because every project was nature positive.

Lisa: Everyone was just rallying to help the SMEs and sharing their amazing ideas.

Lisa: Tellmi is another amazing project. I'm so inspired by these two amazing women, Suzi Godson and Kerstyn Comley, who co-founded Tellmi. They saw a gap in mental health support in the UK for young people, and were adamant to do something about it. They founded this brilliant platform which is now supporting hundreds and hundreds of young people. It’s the only NHS app that's been approved for 11 year olds, which feels very personal to me right now because my daughter only just got a phone as she started high school. Her phone is set up as a child’s phone, and she's not allowed anything apart from text and her homework app, but it's the only other app I would allow her to use.

We’ve been doing two projects with Tellmi, the first project was to help autistic young people, again a massive gap in the market where there is very little support, or resources to help them. Autistic young people have much higher rates of mental health and the assessment system is currently so slow that some children have to wait up to four years for the NHS to confirm their diagnoses. This platform allows them to talk to peers. It's moderated so it's safe. It's like if social media was good, this is what it would look like.

Mima worked with Tellmi to map out the autism diagnosis pathway, uncovering pain points and identifying opportunities where the platform could support young people and NHS trusts during waiting periods.

We’re now working with them again, on extending their mental health support service for jobseekers and those facing unemployment. This platform will give them the opportunity to get resources that will help them but also have an opportunity to get some work experience as part of their peer program. It's a fabulous initiative.

They have sought funding through various platforms, and have seen the value of design thinking, experience design and service design. It means we have been able to work with them, which has been amazing, and I feel like we’ve really delivered value in helping enrich their service and shape what it should look like.