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Organisational Design 

We help businesses to design truly inclusive and customer-centric organisations. We work with them to better understand their customers and tackle organisational design and transformation to deliver better customer experience. We use co-creation and participatory design to harness the expertise within your teams.

What we can do for you:

Insight 

  • Culture audits

Strategy

  • Inclusive strategy
  • CX Strategy

Design / Consultancy

  • Service blueprinting to map customer experience with business operation
  • Organisational redesign to explore org structures, ways of working, technology and workplaces

Training & Engagement

  • Co-creation exercises
  • CX Training 

The benefits we bring to you and why we're different:

  • Mapping the customer journey so you can see how to design your teams and processes to deliver a great experience.

  • Solutions developed through co-creation with your teams delivering buy-in and harnessing your internal expertise.

  • Fresh thinking and innovation creating new service opportunities and offers.

  • Commercial improvement through delivering a better experience.


What challenges can we help you overcome?

  • Align your team with a common vision, thinking and decision making. Can you have a north star to anchor everyone?

  • How to better understand what your customers want and help them more?

  • When things go wrong, how can you better help your customers beyond just fixing the problem?

  • Identifying the variations in your customer experiences across the business, and how to make it more consistent.

  • Understanding who your customers are and their diverse needs. How can you use insights into this to change your business?

  • How to gain a competitive advantage by delivering a better experience.


Discover how we can help you deliver better customer experiences. Get in touch for a chat.

Highlight Case Study – Organisational Design

Network Rail & South Western Railway

Mima led a human-centred design process to transform how two control centres that are 40 miles apart - in Basingstoke and at London Waterloo - operate together to deliver a single operation on behalf of Network Rail and South Western Railway. The ambition was to enable a future-focused operation with bold ambitions for performance in the rail sector.

Our work covering organisational change included unpacking the existing Management Operating System, elements of the RACI (Responsibility Assignment Matrix) and other operating procedures.

Read more

Podcast icon
Featured Podcast
Episode 2 | 08 Nov 2023

How do you design customer-centric operations / business?

Happy customers mean happy business right? So, how do you make sure that the customer’s voice isn’t lost in the maelstrom of all the moving parts of your business?

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