Our Thinking

Mima Moments - Alice Kennedy, Principal Service Designer

Safe cities start with people: building a sense of belonging through design

The fallacy of “invisible” wayfinding

Top 10 tips for inclusive and accessible school museum visits

Museum Tech 2025 - How Digital is Revealing Museum’s Hidden Stories

The future of accessible air travel: innovations that will change the industry

Automation vs. human oversight: the human factor in rail

How expectations shape our experiences

The business case for experience design

Designing a future of inclusive destinations

How to make exhibitions more accessible and inclusive

Creating positive social impact in business

Inclusive, Sustainable, Planetary, Systemic: The Path of Service Design in 2023 and 2024

Mima marks a milestone in its journey by announcing an all-female leadership team

The 7-Point plan for navigating the path to inclusive wayfinding design

Can environmental sustainability in urban spaces be achieved without compromising accessibility?

Great British Railways: the Mima blueprint for customer-oriented success

Mima is now a Certified B Corporation
Designing an inclusive and sustainable world for all

How to increase repeat visitors to your museum, exhibit or event
5 lessons from digital products and brands

Getting your visitor off the beaten track
using behavioural design to influence exploration

Passenger Terminal Expo: Missing the Mark on Real Passenger Experience?

Navigating Turbulence: Climate Change’s Impact of Increasing Delays

Exploring How Service Design Can Support Organisations in Addressing the Needs of Employees Experiencing Menopause
Lisa Baker, Dr Kulsum Janmohamed Rampling, Alice Kennedy

Safeguarding Critical Infrastructure – Integrating Human Factors in Cyber-Security

Experience design: a blueprint for a successful stadium development

Transformative Steps: VisitEngland’s Accessible and Inclusive Tourism Toolkit for Businesses

Navigating the Future: Sustainable Wayfinding as a Catalyst for Change

Experience Masterplanning - what is it, why is it so important and why is it being so overlooked?

Unpacking the Skies
The Overlooked Dimensions of Accessibility and Inclusion at the Airlines 2023 Event

Breaking Barriers: Air Mobility and EVTOL for an Inclusive Sky

Reflections from the Healthy City Design Conference

Airports shouldn’t be distracted by Bleisure

The 6 Key Lessons Smart Hospitals Cannot Afford to Ignore

Mima and Ravensbourne: Shaping the Future of Design Together

Enhancing the Airport Experience: The Power of Human Factors in Design

Human Factors Support in Railway Systems: Enhancing Safety, Efficiency, and User Experience

Closing of Railway Station Ticket Offices - a customer-centric approach

Roadblocks & Unparalleled Opportunity: The Challenges of Working in the Middle East

The Unspoken Challenge: Passenger Experience & When Things Go Wrong

Wayfinding - Modelling an Exciting Future

EV Charging: is V2G a game changer? Not without the consumer

EV Charging: it’s not about the Journey, it’s about the Destination

Empathy & the Domino Effect: Inclusive  & Accessible Change in the Aviation & Transport Industries 

Aviation Reset: The Operations Opportunity
Part 2

Aviation Reset: The Operations Opportunity
Part 1

How to bring lived experience into your design projects

Social Access & The Culture and Heritage Sector: The Difference Between a Good & a Great Experience

Welcome to Mima

How to Improve Urgent Referrals?
The Power of Collaboration and a Service Design Approach

Bringing Inclusivity to Consumer Healthcare
Has the Pandemic created a Perfect Storm?

Real Innovation Now Lies in the Most Unexpected Place

Urgent & Collaborative Change the Only Solution for the EV Revolution