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WorkSatellite Applications Catapult, REWILDlife -
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WorkThe British Library -
WorkThe Government Property Agency, Iceland -
WorkLondon Borough of Waltham Forest -
WorkAmbassador Theatre Group -
WorkSeriousFun -
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WorkA luxury automotive brand -
WorkCERN -
WorkLondon Bridge Station -
WorkNetwork Rail -
WorkStansted Airport -
WorkRoyal Museums Greenwich -
WorkGuide Dogs for the Blind Association -
WorkHS2 -
WorkAbu Dhabi Police -
WorkLiverpool John Lennon Airport -
WorkDublin Airport -
WorkVictoria & Albert Museum -
WorkDiriyah Season -
WorkEquinor -
WorkSchiphol -
WorkNational Maritime Museum -
WorkTellmi -
Our Thinking Mima and Ravensbourne: Shaping the Future of Design Together -
Our Thinking 10 accessibility principles every live event should champion -
ServiceAccessibility & Inclusive Design Consultants
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Our Thinking Airports shouldn't be distracted by Bleisure -
ContentApproach
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Our Thinking Automation vs. human oversight: the human factor in rail -
Our Thinking Aviation Reset: The Operations Opportunity Part 1 -
Our Thinking Aviation Reset: The Operations Opportunity Part 2 -
Our Thinking Breaking Barriers: Air Mobility and EVTOL for an Inclusive Sky -
Our Thinking Breaking silos: how an interdisciplinary design blend transforms complex projects -
Our Thinking Bringing Inclusivity to Consumer Healthcare -
Our Thinking Building a more inclusive and sustainable fashion industry for everyone -
Our Thinking Can environmental sustainability in urban spaces be achieved without compromising accessibility? -
Our Thinking Celebrating one year of B Corp Certification -
Our Thinking Cities Climate Action Summit 2025 -
Our Thinking Closing of Railway Station Ticket Offices - a customer-centric approach -
ServiceControl Centre Design
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ContentCookie policy
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Our Thinking Creating positive social impact in business -
ServiceCustomer Experience Strategy & Design
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ServiceCustomer Insight
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Our Thinking Designing a future of inclusive destinations -
Our Thinking Designing airports for neurodiversity: why lived experience must shape the future of travel -
Our Thinking Designing with direction: integrating wayfinding into architectural thinking -
Our Thinking Does today’s travel experience meet passengers’ needs? -
Our Thinking EV Charging: is V2G a game changer? Not without the consumer -
Our Thinking EV Charging: it’s not about the Journey, it’s about the Destination -
Our Thinking Empathy & the Domino Effect: Inclusive & Accessible Change in the Aviation & Transport Industries -
Our Thinking Enhancing the Airport Experience: The Power of Human Factors in Design -
Our Thinking Experience Masterplanning - what is it, why is it so important and why is it being so overlooked? -
Our Thinking Experience design: a blueprint for a successful stadium development -
Our Thinking Exploring How Service Design Can Support Organisations in Addressing the Needs of Employees Experiencing Menopause -
ContentGet in Touch
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Our Thinking Getting your visitor off the beaten track -
Our Thinking Great British Railways: the Mima blueprint for customer-oriented success -
Our Thinking How expectations shape our experiences -
Our Thinking How to bring lived experience into your design projects -
Our Thinking How to get every visitor to spend £1 more and grow numbers with customer experience design -
Our Thinking How to improve urgent referrals? -
Our Thinking How to increase repeat visitors to your museum, exhibit or event -
Our Thinking How to make exhibitions more accessible and inclusive -
ServiceHuman Factors & Ergonomics
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Our Thinking Human Factors Support in Railway Systems: Enhancing Safety, Efficiency, and User Experience -
Our Thinking Human-Centred Secure-by-Design: Building Resilience in Rail and Aviation -
ContentHuman‑Centred & Inclusive Design Agency in London | Mima
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ContentImproving the airport experience
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ContentIn Service Review
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Our Thinking Inclusive, Sustainable, Planetary, Systemic: The Path of Service Design in 2023 and 2024 -
ContentLived Experience Community
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Our Thinking Mima Moments - Alice Kennedy, Principal Service Designer -
Our Thinking Mima Moments - Dan Lane, Acting Head of Wayfinding -
Our Thinking Mima Moments - Mel Barber, Accessibility and Inclusive Design Consultant -
Our Thinking Mima Moments, Divya Charlie, Service Designer -
Our Thinking Mima Moments, Experience Design Team -
Our Thinking Mima Moments, Fran Podmore, Head of Human Factors -
Our Thinking Mima Moments, Natasha Davies, Principal Accessibility & Inclusive Design Consultant -
Our Thinking Mima is now a Certified B Corporation -
Our Thinking Mima marks a milestone in its journey by announcing an all-female leadership team -
Our Thinking Museum Tech 2025 - How Digital is Revealing Museum’s Hidden Stories -
Our Thinking Navigating Turbulence: Climate Change’s Impact of Increasing Delays -
Our Thinking Navigating the Future: Sustainable Wayfinding as a Catalyst for Change -
ServiceOrganisational Design
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ContentOur Thinking
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Our Thinking Passenger Terminal Expo: Missing the Mark on Real Passenger Experience? -
ContentPeople
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ContentPrivacy Policy
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ContentPurpose
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Our Thinking Real Innovation Now Lies in the Most Unexpected Place -
Our Thinking Reflections from the Healthy City Design Conference -
Our Thinking Roadblocks & Unparalleled Opportunity: The Challenges of Working in the Middle East -
Our Thinking Safe cities start with people: building a sense of belonging through design -
Our Thinking Safeguarding Critical Infrastructure – Integrating Human Factors in Cyber-Security -
ContentSchool of Mima
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ContentSearch
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ContentServices
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Our Thinking Social Access & The Culture and Heritage Sector: The Difference Between a Good & a Great Experience -
ContentSustainability Policy
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Our Thinking The 6 Key Lessons Smart Hospitals Cannot Afford to Ignore -
Our Thinking The 7-Point plan for navigating the path to inclusive wayfinding design -
Our Thinking The RIBA Inclusive Design Overlay - A How to for Architects -
ContentThe Re:Design Podcast
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ContentThe Re:Design Webinar
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Our Thinking The Unspoken Challenge: Passenger Experience & When Things Go Wrong -
Our Thinking The business case for experience design -
Our Thinking The fallacy of “invisible” wayfinding -
Our Thinking The future of accessible air travel: innovations that will change the industry -
Our Thinking Top 10 tips for inclusive and accessible school museum visits -
Our Thinking Transformative Steps: VisitEngland's Accessible and Inclusive Tourism Toolkit for Businesses -
ServiceUX & Digital Design
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Our Thinking Understanding user expectations and needs -
Our Thinking Unpacking the Skies -
Our Thinking Urgent & Collaborative Change the Only Solution for the EV Revolution -
Our Thinking Wayfinding - Modelling an Exciting Future -
ServiceWayfinding Design & Signage
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ContentWebsite Accessibility
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Our Thinking Welcome to Mima
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Our Thinking What 2025 taught us about experience, and why it matters for 2026 -
Our Thinking Why control rooms don’t always run as efficiently as they should -
ContentWork
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ContentWorking at Mima